Key Opinion Leaders, or KEOL as they are sometimes called, are the cream of the crop in the business world. If you own a business, whether it is retail, restaurant, financial or manufacturing, you need to have a leader. They are in charge and they do it every day. But what is it about them that makes them so effective?
Key Or Performers are born with a gift. They have the natural ability to see things not through formal training or education, but by instinct. It comes from being an observer their whole life. Keol has the uncanny ability to sense where a company is going and how it is going to get there. He analyzes the data and then makes his judgments based on that.
A key opinion leader is not afraid to make tough decisions. If it is the right decision, he jumps into it head first. If it is not the right decision, he will try to find a better way. He will persist until he finds out that way.
Their philosophy revolves around a singular purpose. It is to serve the community, educate the public and keep them informed. If they feel strongly about a certain topic, they will speak out. No matter what it is, it will be spoken about and listened to.
There are times when you don’t need a key opinion to make a correct decision. When you are trying to decide whether to go forward with something or not, a key opinion is often the deciding factor. That’s why they were named. They take a stand and are counted.
They don’t give up easily. When pressed for a solution to a problem, they will dig deep. They will find it. And yes, they are masters at procrastination. They will sit there and refuse to move until they have completed whatever it is they are attempting to accomplish.
Key Persons are in demand. They come from all walks of life. The government, corporations, schools, churches, groups and nonprofit organizations all want them on their team. They come with tremendous diversity. Some are good communicators and persuade their coworkers to action. Others are leaders who inspire and motivate those around them to achieve more.
Whether a key opinion leader is right or wrong, he is a force to be reckoned with. No one can escape his influence. No one can control him. But no one can ignore him either.
Key Opinion Leaders come in all shapes and sizes. There are some that are famous, while others are just normal people with lives and careers like us. But the thing they all have in common is that they are great listeners. They understand the need to listen to others more than they understand the need to sell themselves. Their ability to connect with others on an emotional level and then translate that into a message that inspires and motivates has made them some of the most successful leaders in the world.
Successful key opinion leaders are masters of persuasion. They can speak their mind. They can express their opinions. They can take controversial stands. They can say it loud and proud.
But most of all, a key opinion leader understands that persuasion is not a one-way street. If someone disagrees with them, they must be willing to listen and try to work things out. If they are not willing to do that, then the key opinion leader will never persuade anyone to do what they want. They will spend their entire career getting nothing but the best results for everyone around them.
So how do you become a key opinion leader? It starts with having a clear vision of what you want your company to look like when you retire. Many people become leaders by starting out at the bottom – working in the supply chain and developing the skills needed to be a key decision maker and a key opinion leader. Then they work their way up, learning more about leadership and company management.
But most importantly, you need to be motivated. You need to be excited about changing the world. Because you know what that world looks like after you are gone, it gives you the confidence to step into your role as a leader with confidence and a new direction. So start today. Be your own key opinion leader.